About Reemet
Built on the elements of a greener tomorrow
Estonian-born, European-focused. REEmet Technologies OÜ is creating EU’s first electrochemical rare earth metallization plant.
Why Now
Europe's industrial future depends on metals we can't currently make
Permanent magnets for wind turbines and EV motors are made from neodymium-praseodymium (NdPr) alloy. Today, 90% of the world’s NdPr metal comes from China, and zero is produced in the European Union. As the EU’s demand for rare earth metals is set to grow six-fold by 2030 and twenty-one-fold by 2050, the gap is no longer just a supply chain issue — it’s a question of industrial sovereignty.
REEmet was founded to close that gap. We’re building the first commercial electrochemical metallization facility in the EU, transforming rare earth oxides into high-purity NdPr metal — sustainably, transparently, and at scale.
Mission
Sustainable rare earth metals, made in Europe
To convert rare earth oxides into the metals our future depends on — without compromising the environment we’re trying to protect.
Vision
A greener supply chain for the elements that matter
A Europe that produces its own critical metals — transparently, ethically, and with the planet in mind.
Behind the Mission
Led by an experience from industry
Gary Urb, PhD
CEO & Co-Founder
Former CEO & Co-Founder, UP Catalyst · Former CTO, Wolf Group Global
Gary brings 15+ years of experience in chemical engineering and production. His background spans molten-salt electrochemistry and hands-on business development — the exact combination required to turn lab-scale electrolysis into a commercial plant. He holds a PhD in chemistry from the University of Tartu.
Imre Treufeld, PhD
CTO & Co-Founder
Former Head of R&D (Rare Earths), Neo Performance Materials Silmet
Imre brings over a decade of R&D experience in electrochemistry, complemented by project and people management expertise — including hands-on leadership in industry-driven R&D environments. He holds a PhD in chemistry, specializing in electrochemistry, from Case Western Reserve University.
Research Partners
Working alongside leading Baltic universities
Tallinn University of Technology
University of Tartu
University of Latvia